What is the key ingredient to launch

successful ecommerce?​

In a world where 9 out of 10 start-ups will fail within 3 years, succeeding in ecommerce is just for a selected few

The good news is you can be one of them

But let me tell you something…

Online businesses are not a quick and magic way to become rich effortless

They’re not about designing a website, adding a couple of links and creating a profile on your favourite social media either.

If only they were about selling a valuable product or service under the promise that it will change your life forever. 

If only...

If creating a business involved all of the above, I’m sure there wouldn’t be so many of dull office jobs. You know, the ones that alienate a goldfish and make you get home depressed and feeling like doing nothing. Well, you may feel like watching TV. But that’s quite useless to get out of that vicious circle that is consuming you little by little.

No. Online businesses are quite more complicated.

In fact, for many entrepreneurs they mean losing. Time, money, health.

They mean failureThey mean bankruptcy

«Failure» and «bankruptcy».

Two taboo words for anyone interested in creating an online business. And the reason why so many people prefer to keep their dull, alienating office job. 

While feeling overwhelmed.

Watching life pass by as they work for others on something without a purpose or meaning. 

I know those feelings. I got my degree on Biochemistry, started working in the industry and knew a reality that was worse than my worst dream ever. Something was going wrong. And I was sure it wasn’t me.

From working in the industry to starting my first company

In 2005 I decided to both start my PhD studies on Biochemistry and my first company: GoodNoni, an online store specialized in selling noni juice that is still open nowadays. 

Well, the truth is I had already created and sold products before I opened it, but those were just a hobby. So I clearly remember 2005 as one of the most decisive years in my life. 

It was my first step as real entrepreneur.

Since then, I’ve successfully created many more products and businesses and haven’t gone bankrupt along the way.

Businesses that keep responding to the market needs.

Surely, I’ve needed knowledge, perseverance and good habits to achieve that. 

Skills that are just the opposite of what many online business gurus often say. You know, the ones that sell you on the idea that creating a business will change your life effortless…

That you will get a 6-figure salary just by paying a couple of Facebook ads while you drink mojitos on the beach… 

Or that you will be able to run your business on autopilot every time you launch a new product or service.

Nope, that’s not business.

Do you remember what I first told you?

Launch products online is not easy.

But it is possible to make a living doing what you want thanks to your business.

From starting my first company to becoming an Entrepreneur

Throughout these years I’ve been also flooded by the all the online free content: business YouTube channels and podcasts, networking online communities, private Facebook groups…

Contents that never answered the eternal business questions: 

How do I start my project from scratch?”

How do I know this is what my clients need?”

Don’t get me wrong.

Those resources aren’t completely useless, but most of the times they trick us into not planning our business ideas well. And they make us copy other models without adapting them to our reality and that of our future clients.

Remember:

There are too many online businesses that won’t last for 3 years

And I went from becoming an Entrepreneur to helping other companies in their business path

After all this time, I’ve learned what’s useful and useless when it comes to online businesses. I have all the tools and the necessary experience to help you succeed with your idea or product. And I’ve become an expert in solving the most common challenges related to digital businesses.   

Headaches

Administrative obstacles

Economic difficulties

Doubts

Loneliness

Yes, loneliness

Starting a business can be a very lonely journey and we all need a guide to know we’re on the right path.

For that reason, I offer you a personalized service adapted to your needs.

A digital mentorship in every sense of the word, where you will lead the way to make your online business come true. Whether you want to start your business from scratch or you already have a running business and want to release new products or services to the market.

You don’t need to hire a whole team of Marketing, Business Administration and Management, and Human Resources professionals to succeed in business.

You just need someone who’s already been there

What is a digital mentorship?

It’s very simple.

It’s an online meeting where you will tell me at what stage your business is currently at and I will provide you with all my knowledge and experience to make you achieve your goals.   

That means it will be completely personalized and adapted to your specific needs.

To give you a better idea, some of the issues we may discuss during these meetings are:

  • Why do you want to launch a new business?
  • How to create a brand: naming and branding
  • Online Business 101: definition of target customers and niche market
  • Digital marketing and promotion strategies: funnels and e-mail marketing
  • Market launch and market options
  • How to attract, retain and engage customers
  • Product development: from production to sales
  • Packaging, stock control and pricing
  • Business legal framework
  • Business mindset and business self-esteem

Each video conference session lasts 60-90 minutes and will be recorded so that you can watch it over and over again, as many times as you need it.   

In other words: this digital mentorship is like a customized, intensive course where you will validate your business ideas before undertaking them. So you won’t spend time or money. Instead…

You’ll succeed in your business

What other entrepreneurs are saying about these sessions

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"He trabajado con Albert en diferentes proyectos y es un especialista en lanzar negocios de éxito con el mínimo presupuesto, con el equipo justo y optimizando los recursos, lo que está muy alineado con mi filosofía "lean startup". Albert también es un fan del trabajo en remoto lo que facilita mucho las cosas en proyectos online, no duda en compartir su conocimiento y siempre aporta muy buenas ideas para mejorar el negocio. Sin duda es uno de los mejores aliados para lanzar cualquier idea al mercado."
⭐⭐⭐⭐⭐
"Siempre dispuesto, accesible, inquieto, informado y generoso. Albert me ha ayudado a esbozar varios modelos de negocio aportando su larga experiencia como emprendedor digital en foodtech. Ha sido especialmente interesante a la hora de conectarme con el sector, además de establecer las hipótesis iniciales del modelo de negocio."

What is the cost of a digital mentorship session with me?

You must know this is a side project for me, not my main activity. So I accept very few clients because I give 200%. In many cases we continue working during all the starting process. if we collaborate, I’ll take care of your project like my own.

First of all, we will talk by phone or email to evaluate if I’m indeed the kind of help you’re looking for. After that, if you want to work with me, a digital mentorship session is an investment of €250.

This price includes a 60-90 minute meeting. In it we will discuss your particular situation and the best available options, and I will provide you with an action plan for your business.

I will also provide you with the necessary tools so that nothing is left to chance.

Who is Albert Hurtado?

As I’ve told you before, I’m a PhD in Biochemistry and an entrepreneur with 15 years of experience under my belt.

An experience that started when I first finished university. 

I got a degree, started working in the industry and realised that that world wasn’t meant for me. So I decided to start my first company while working on my PhD and training to become a teacher.  

After all these years and that first business, I’ve created many more companies. As well as different products and brands that have responded to the market needs

I have also won business competitions and public funding, obtained private funds and launched successful crowdfunding campaigns.  

GoodNoni, Propol-mel, Prokey Drinks, Siil, Snadi Bars.

Those are some of the names.

By now you may already notice that the ecommerce world is one of my passions.  

And even though I still have so many ideas that will be sooner or later released, I also want to spend some time helping others who want to carry out their projects. And who want to succeed in their businesses.  

That’s why I offer you an exclusive digital mentorship service so that I can provide your project with as much passion as I do with my own.

So that you don’t become a pseudo businessman who is only interested in making money regardless of the market needs, but to become a real entrepreneur who wants to respond to the needs of their clients through the products and services they offer. 

What is the difference between your digital mentorship and other online resources?

The short answer is that I offer you a completely individualized service.

When it comes to business, there’s no one-size-fits-all. For that reason, each digital mentorship session will be adapted to your needs and those of your business.

The long answer is that I offer you a whole, comprehensive service where we will analyse every single detail that is preventing you from starting your business from scratch or making the required changes to launch and add a new product or service to your catalogue. 

This will let you solve the most common doubts that arise before starting a business, which make us waste time and money. Besides, you will validate your ideas before executing them.

In other words: guarantee success before starting your business.

Still in doubt?

Here are some common answers to help you out:

Thinking that you need too much money and time to move your business forward is a common mistake. In most of the cases, you just need the experience of someone who has already undergone that way and who can guide you through a part or the whole process.

That doesn’t mean you won’t have to work. You will indeed. And I’ll help you work smarter instead of simply working harder.

My experience as entrepreneur dates back to 2005 and GoodNoni. Ever since then, I have continued creating successful companies such as Propol-mel, Prokey Drinks, Siil or Snadi Bars, which will be released in the next few months.

I am also acquainted with teaching and spreading information. As a matter of fact, I was a professor for six years.

Now I have joined two of my greatest passions, the creation of online projects and teaching, and I have put them at your service: I want you to benefit from my experience. But, above all, I want you to make a living out of your online business without going bankruptcy or failing. 

My objective is to offer you a whole, comprehensive mentorship so that right after the session you will know exactly the next steps to take in your business. This includes from technical issues about the business world to practical details every entrepreneur must know and manage.  

€250 is much cheaper than wasting your time and money by not knowing what works and what is useless when boosting your business.

After one mentoring session, you will receive a comprehensive analysis of your business and a roadmap so that you can easily execute all the received information. However, should you need more help after that session, I also offer mentorship packages at different prices. Those packages will cover the support and mentorship time you need to reach your milestones.

No, that would be your own work. Booking a digital mentorship with me doesn’t make me your employee but rather your guide, the support you need to move your business forwards. In each session I will give the very best out of me and put my knowledge at your disposal. But the final responsibility and decision-making will exclusively rely on you.

Normally, the digital mentorship is intended for online videoconference meetings and that will be the option for most of the cases.

However, should your project need a long-term collaboration, on-site meetings or even the own project execution, we can reach an agreement.

A lot of people think that in order to start a business they need to count with a team formed by different professionals from the marketing and business worlds. 

The reality is quite different.

You just need someone who has experience in business and knows which the most common mistakes when starting a company are and how to avoid them. This also means having a person who will guide you and validate your ideas before launching them to the market. Besides, if your project requires to create a team or to look for partners or freelancers, I’ll teach you how to do that and help you find them.

No. 

Online businesses don’t work like that and whoever promises you that only wants your money. 

In the recipe for becoming a successful businessman, my role will be to assist you and provide you with my experience so that the whole process will be much easier for you, both if you start from scratch or if you already have a business and want to add new products or services. 

Thus, you’ll be able to validate your idea to guarantee success before starting your business. However, the rest depends on you.

Therefore, if you want to make a living online, you need to be prepared to invest money and time on your business. Otherwise, your business will be a part of all those businesses that will fail within 3 years.